Strong sales and marketing operations strategies emphasize process automation, sales enablement, quality data collection via machine-based logging, and extensible design (APIs, etc.).
Over time, I will share some of the things I have learned through my first-hand experience setting up sales and marketing operations systems and solutions from scratch. My goal is to help businesses solve interesting issues by leveraging technology, and to add value to sales and marketing operations communities.
I've implemented cross-platform, transparent sales and marketing solutions from scratch, integrating many separate applications via APIs to platforms such as Salesforce and Marketo. Unifying technologies to enable a centralized system is crucial to performing sophisticated process automation and data analysis.
Sales and Marketing Operations Tech